Our 100% sugarcane-derived squalane is ethically and sustainably sourced, keeping 2 million sharks every year safe from liver harvesting.
For generations, beauty products were fortified with squalene, a substance that provided exceptional moisture to human skin—but at the cost of millions of sharks, which were slaughtered for their squalene-rich livers.
We imagined something better, that could outperform squalene without decimating this critical species. So our scientists engineered squalane, a hydrator that was purer, more ethical, and vegan. Made from sustainable sugarcane, squalane is a molecular match for the moisture that’s already a part of human skin, making it an incredibly effective bioidentical hydrator that also saves 2 million sharks per year.
*Based on results of a self-assessment study of 84 women, ages 35–60, after 28 days, twice daily use.
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Our commitment to people and planet applies to everything we create. We innovate every aspect of our company and supply chain to do better for our world and be the leading pioneers in sustainable beauty.