Never apologize for having high standards. We don’t. Everything we do and create reflects our commitment to your skin and the environment.
We’re committed to providing the highest-quality, clean-beauty education so you can make better choices for yourself and the planet.
Together, let’s build a world where our shoulds become our musts. Let’s make clean beauty the new standard.
Every day we use about a dozen products containing more than 150 ingredients. Many of these products use harmful ingredients.
Currently, the United States only bans and restricts 30 ingredients.
The U.S. has not passed major federal legislation governing the cosmetics industry since 1938.
EU leads the way, banning or restricting more than 1,300 for cosmetic use.
“Clean beauty is a difficult place to navigate. It’s important for us to know that the ingredients we’re using are safe for us and the planet.”
“In order to become a clean beauty shopper, you need to understand what’s in your products.”
“It’s important people understand sustainability and feel energized to make changes in their lives. Personal decisions really do count.”
“It’s empowering to know how ingredients in products are going to affect our bodies, our families and the planet.”
“I feel better and more confident when I know the ingredients that I’m using.”
"Everything that’s created or done, should keep you and the planet in mind.”
"Today we're mindful about what we eat and how ingredients effect our health. We should have that same mindset when selecting our skincare."