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The New Normal

The new normal is making those positive changes for your skin—and the environment. It’s replacing the bad-for-you with the best-for-you. It’s choosing products with only good ingredients, the highest standards and the best results. It’s making a statement to the world about how you want to be treated.
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Clean Beauty Takes on D.C.

We've teamed up with over a dozen natural skincare and cosmetic brands to form the Counteract Coalition, an alliance of clean beauty brands that support the Personal Care Products Safety Act introduced by Senators Dianne Feinstein (D-CA) and Susan Collins (R-ME). Last month, representatives from each Counteract Coalition brand headed to Washington, D.C. to meet with lawmakers to lobby on behalf of this crucial legislation.

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