In August, we had the honor of participating in Sephora’s Store Director Conference of the Americas (SDCA) at The Cosmopolitan of Las Vegas. SDCA is one of the most important conferences of the year for Sephora’s store directors and field leadership. Roughly 70 incredible brands were invited to the Sephora Conference in Las Vegas and we were so proud to stand alongside highly-recognized brands like Benefit Cosmetics, Laura Mercier, and tarte.
Since we’re one of Sephora’s newer brands, we knew we had to make a splash with our booth at the Sephora Conference in Las Vegas. So we packed up our labs and flipped them. After all, what better way to show just how weightless our squalane is? The response to our Weightless Hydration booth had us absolutely floating on air. Check out the photos below to see how we made it happen!
Sephora also put the spotlight on up-and-coming and clean beauty brands in their Discovery Lounge. We were thrilled to be showcased alongside brands such as Youth to the People, IGK Hair, and Huda Beauty. As consumers’ desire for more transparency in their personal care products increases, it’s refreshing to see Sephora’s commitment to making indie and natural beauty brands more accessible.
True to this year’s SDCA theme, Making Beauty Personal, we had a blast making a personal connection with the team at Sephora. We can’t wait to do again next year.
Properly layering your skincare products is key to ensuring that they live up to their maximum potential. As important as this fundamental skincare knowledge is, we know it can be confusing. Here is a complete guide we’re sharing on AM and PM layering, plus tips from Kherata, Biossance Sales and Education Manager, on how to master the essential act of layering.
Three years ago, we launched this facial oil as our second product, after our head-to-toe hydrating 100% Squalane Oil. Our team of scientists set out to create another powerfully hydrating formula except this time, we wanted to make our first skincare product specifically for the face–one that still features the weightless hydration of squalane while also offering additional treatment benefits. Our standout formula comes packed with an exclusive set of ingredients that work together to visibly hydrate, firm, and give skin a healthy, radiant glow.
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