Sephora’s SDCA 2017 Event: We Got Lifted in Las Vegas

by Michelle McComb September 13, 2017

In August, we had the honor of participating in Sephora’s Store Director Conference of the Americas (SDCA) at The Cosmopolitan of Las Vegas. SDCA is one of the most important conferences of the year for Sephora’s store directors and field leadership. Roughly 70 incredible brands were invited to the Sephora Conference in Las Vegas and we were so proud to stand alongside highly-recognized brands like Benefit Cosmetics, Laura Mercier, and tarte.

Since we’re one of Sephora’s newer brands, we knew we had to make a splash with our booth at the Sephora Conference in Las Vegas. So we packed up our labs and flipped them. After all, what better way to show just how weightless our squalane is? The response to our Weightless Hydration booth had us absolutely floating on air. Check out the photos below to see how we made it happen!

Behind the scenes The finished photo

Sephora also put the spotlight on up-and-coming and clean beauty brands in their Discovery Lounge. We were thrilled to be showcased alongside brands such as Youth to the People, IGK Hair, and Huda Beauty. As consumers’ desire for more transparency in their personal care products increases, it’s refreshing to see Sephora’s commitment to making indie and natural beauty brands more accessible.

True to this year’s SDCA theme, Making Beauty Personal, we had a blast making a personal connection with the team at Sephora. We can’t wait to do again next year.

Michelle McComb


Michelle McComb
Michelle McComb

Author

I’m what I like to call a beauty “holy grail seeker”, which means I own 150+ nude/pink shades of lipstick and am still on the hunt for the best one. When it comes to skincare, I believe in real ingredients that actually work, not marketing fluff. In my free time, I perform in musicals and play Pickleball. Previously of ipsy and K&L Wines.



Also in Lab Notes Blog

Introducing Your New Skin Health Essential: Our Squalane + Elderberry Jelly Cleanser
Introducing Your New Skin Health Essential: Our Squalane + Elderberry Jelly Cleanser

by Beth Wischnia September 08, 2020

This fundamental skincare product should effectively remove dirt and debris while leaving the skin clean and balanced. With this in mind, we’re excited to introduce you to our Squalane + Elderberry Jelly Cleanser: a brand new daily essential that gently dissolves all traces of makeup and daily impurities while intensely hydrating the skin with every use.
A Complete Guide to Layering Biossance Products For Maximum Efficacy
A Complete Guide to Layering Biossance Products For Maximum Efficacy

by Beth Wischnia August 12, 2020

Properly layering your skincare products is key to ensuring that they live up to their maximum potential. As important as this fundamental skincare knowledge is, we know it can be confusing. Here is a complete guide we’re sharing on AM and PM layering, plus tips from Kherata, Biossance Sales and Education Manager, on how to master the essential act of layering.

Everything You Ever Wanted To Know About Our Best-Selling Vitamin C Rose Oil
Everything You Ever Wanted To Know About Our Best-Selling Vitamin C Rose Oil

by Beth Wischnia July 08, 2020

Three years ago, we launched this facial oil as our second product, after our head-to-toe hydrating 100% Squalane Oil. Our team of scientists set out to create another powerfully hydrating formula except this time, we wanted to make our first skincare product specifically for the face–one that still features the weightless hydration of squalane while also offering additional treatment benefits. Our standout formula comes packed with an exclusive set of ingredients that work together to visibly hydrate, firm, and give skin a healthy, radiant glow.

Back Shop All
Your order has qualified for free shipping

There are no items in your bag.
Keep Shopping

Subtotal $0.00
×