Sephora’s SDCA 2017 Event: We Got Lifted in Las Vegas

by Michelle McComb September 13, 2017

In August, we had the honor of participating in Sephora’s Store Director Conference of the Americas (SDCA) at The Cosmopolitan of Las Vegas. SDCA is one of the most important conferences of the year for Sephora’s store directors and field leadership. Roughly 70 incredible brands were invited to the Sephora Conference in Las Vegas and we were so proud to stand alongside highly-recognized brands like Benefit Cosmetics, Laura Mercier, and tarte.

Since we’re one of Sephora’s newer brands, we knew we had to make a splash with our booth at the Sephora Conference in Las Vegas. So we packed up our labs and flipped them. After all, what better way to show just how weightless our squalane is? The response to our Weightless Hydration booth had us absolutely floating on air. Check out the photos below to see how we made it happen!

Behind the scenes The finished photo

Sephora also put the spotlight on up-and-coming and clean beauty brands in their Discovery Lounge. We were thrilled to be showcased alongside brands such as Youth to the People, IGK Hair, and Huda Beauty. As consumers’ desire for more transparency in their personal care products increases, it’s refreshing to see Sephora’s commitment to making indie and natural beauty brands more accessible.

True to this year’s SDCA theme, Making Beauty Personal, we had a blast making a personal connection with the team at Sephora. We can’t wait to do again next year.

Michelle McComb


Michelle McComb
Michelle McComb

Author



Also in Lab Notes Blog

#WeAreAllies
#WeAreAllies

by Beth Wischnia April 20, 2021

Here at Biossance, we strongly believe in creating clean beauty products that keep your skin and the planet as healthy as possible. 

But the truth is, we can only do so much on our own. In the push for a greener tomorrow, we will always be stronger together. To continue to put action behind intention, we’re so excited to launch a new joint initiative that we hope will bring about real and tangible change for the planet and our industry. 

How to Use Vitamin C in Your Skincare Routine
How to Use Vitamin C in Your Skincare Routine

by Beth Wischnia April 12, 2021

If you’re looking for an all-over boost of radiance, a strong defense against sun damage, or a powerful brightener for dark spots, vitamin C can help you effectively achieve all these skin goals, and more. In this guide, we share everything you need to know to incorporate this superstar ingredient into your daily skincare routine.
Earth Month: Beautiful Ways to Upcycle Your Biossance Bottles
Earth Month: Beautiful Ways to Upcycle Your Biossance Bottles

by Beth Wischnia April 11, 2021

From shopping planet-conscious brands to buying local and recycling, there are a lot of ways you can make a big difference in preserving our planet for future generations. Here are three beautiful upcycling ideas to extend the lifecycle of your Biossance bottles.

Back Shop All
Your order has qualified for free shipping

There are no items in your bag.
Keep Shopping

Subtotal $0.00
×