In August, we had the honor of participating in Sephora’s Store Director Conference of the Americas (SDCA) at The Cosmopolitan of Las Vegas. SDCA is one of the most important conferences of the year for Sephora’s store directors and field leadership. Roughly 70 incredible brands were invited to the Sephora Conference in Las Vegas and we were so proud to stand alongside highly-recognized brands like Benefit Cosmetics, Laura Mercier, and tarte.
Since we’re one of Sephora’s newer brands, we knew we had to make a splash with our booth at the Sephora Conference in Las Vegas. So we packed up our labs and flipped them. After all, what better way to show just how weightless our squalane is? The response to our Weightless Hydration booth had us absolutely floating on air. Check out the photos below to see how we made it happen!
Sephora also put the spotlight on up-and-coming and clean beauty brands in their Discovery Lounge. We were thrilled to be showcased alongside brands such as Youth to the People, IGK Hair, and Huda Beauty. As consumers’ desire for more transparency in their personal care products increases, it’s refreshing to see Sephora’s commitment to making indie and natural beauty brands more accessible.
True to this year’s SDCA theme, Making Beauty Personal, we had a blast making a personal connection with the team at Sephora. We can’t wait to do again next year.
Clean, healthy hands are more important than ever. While hand sanitizing is an easy and effective way to defend against harmful germs and bacteria, too much of certain hand sanitizer formulas can strip the skin of much-needed moisture, leaving it feeling dehydrated, irritated, and red. With this in mind, Biossance is excited to deliver the ultimate hand sanitizer to help: a hyper-effective and hydrating solution that uses scientific expertise to give you the softest, healthiest hands.
In times like these, it’s important to take a stand for the things that matter. Biossance stands for equality, we stand for change, and we stand alongside those who are hurting the most right now. Behind our brand is a community of people who are fighting for a better world. Take that first step, check all resources, recommendations, and other ways that you can get involved today. Be a voice for change, because this change can’t come soon enough.
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