With the tumultuous 20s behind you, your 30s are when you’re really hitting your stride as an adult. But newfound responsibilities can come with new sources of stress as you take on more at work, perhaps tackle parenthood, or even face fertility struggles head-on.
As you begin to take life more seriously, a confluence of concerns means skincare in your 30s is serious business, too. This is the decade where you’ll start seeing small changes in your skin’s appearance. You may notice fine lines around your eyes, or discover dark spots from previous sun exposure while still experiencing some of the concerns of your 20s such as acne.
These changes mean it’s time to retool your skincare routine for your 30s. Fortunately, a few tweaks can make a big difference in your skin’s overall health and appearance. Here’s how to update your skincare for healthy, glowing skin.
Step One: Deep Clean Without Overstripping
Late nights out during your 20s may have led you to rely on wipes for cleansing and removing makeup. Unfortunately, the convenience of cleansing wipes comes at a heavy cost to your skin. Wipes can be very abrasive, tugging on your skin and damaging the natural moisture barrier that protects it from bacteria and pollution. They may also contain irritating alcohol and fragrance.
The best skincare routine for your 30s begins with a gentle cleanser that cleans out pores without irritating or overstripping, such as our Squalane + Amino Aloe Gentle Cleanser. Formulated for all skin types, this satisfying foaming cleanser uses a powerful amino acid complex to break down dirt while aloe calms and soothes and moringa extract removes remnants of pore-clogging environmental debris. Your skin is left clean, hydrated, and refreshed.
Step Two: Use a Toner That Hydrates and Refines
Skincare in your 30s can mean combatting breakouts and uneven skin texture. Target both as you prep your skin to receive moisture with our Squalane + BHA Pore Minimizing Toner.
Our alcohol-free toner uses white willow bark extract—a natural, oil-soluble beta hydroxy acid - to gently but powerfully exfoliate and decongest pores. Meanwhile, caviar lime extract works its alpha hydroxy magic to gently exfoliate dead cells from the surface of your skin. All this happens without any drying or overstripping thanks to our sugarcane-derived squalane, which balances the skin and leaves it smooth and hydrated.
Step Three: Treat Signs of Fatigue
The skin beneath our eyes is naturally more delicate than on the rest of our face. So it’s no surprise that the increased stress you may be experiencing can show up in your under-eye area as dark circles and fine lines.
Target both with our Squalane + Peptide Eye Gel. This lightweight under-eye hydrator visibly reduces the look of dark circles and puffiness using niacinamide, and peptides to improve the look of fine lines and wrinkles while sugarcane-derived squalane boosts hydration and helps active ingredients work 40 times harder.
Step Four: Prevent Premature Aging
Prevention is the name of the game when it comes to skincare in your 30s. Now is the time to double down on protective, nourishing ingredients to keep your skin healthy and radiant as you get older. Specifically, vitamin C is a key ingredient to incorporate in your 30s.
Start by targeting signs of past sun damage with our Squalane + Vitamin C Dark Spot Serum. While many vitamin C serums can cause skin to feel tight and irritated, ours is carefully calibrated to minimize irritation while our hero ingredient squalane gently drives potent actives deep into the skin while boosting hydration.
Our shelf-stable formula contains 10% vitamin C to visibly brighten while fighting free radicals. Our proven-effective serum also has a secret weapon: white shitake mushroom. This mushroom blend starts fading dark spots immediately and continues correcting discoloration with continued use.
In addition to vitamin C, retinol is an important preventative skincare ingredient to introduce in your 30s. Long considered the gold standard of anti-aging, this dermatologist-beloved ingredient speeds cell turnover to increase collagen production and reduce the appearance of fine lines, wrinkles, and dark spots. Unfortunately, more rapid cell turnover can sometimes cause irritation if you don’t have the right formula.
Our Squalane + Retinol Night Serum uses two kinds of encapsulated retinoids to avoid irritation while delivering the most powerful retinoids you can get without a prescription. These proven-effective retinoid actives are gently released into your skin over the course of 8 hours alongside nourishing antioxidants and hydrating sugarcane-derived squalane. The result: all the skin-smoothing, dark-spot-improving benefits of retinoids with a boost of squalane-powered hydration.
During your nighttime routine, massage our Retinol Night Serum into completely dry skin and be sure to use sunscreen the next day.
Step Five: Hydrate and Brighten
While hydration is always crucial for healthy skin, your 30s demand a moisturizer that nourishes your skin on multiple levels. Our Squalane + Vitamin C Rose Moisturizer offers the best of both worlds by instantly quenching thirsty skin while boosting radiance using dermatologist-beloved vitamin C.
In this innovative soft, velvet face cream, sugarcane-derived squalane delivers a powerful boost of vitamin C and fermented lemon peel to instantly brighten while minimizing signs of aging, and fighting free radicals and pollution. The skin is left plump, nourished and hydrated with a lit-from-within glow.
At night, follow retinoids with our deeply nourishing Squalane + Omega Repair Cream. This rich whipped cream is packed with omega fatty acids and ceramides—both of which are found naturally found in your skin’s moisture barrier. These ingredients work together with acai berry sterols to replenish your skin’s natural protective layer. Our formula also includes hyaluronic acid to pull water into the skin, providing deep hydration while visibly plumping fine lines and wrinkles.
Step Six: Lock In Active Ingredients
Seal in your skincare and create an on-trend, dewy finish with our multi-award-winning Squalane + Vitamin C Rose Oil. Our uniquely stable, oil-soluble vitamin C instantly brightens as it deeply nourishes and provides antioxidant support to visibly improve skin elasticity and boost radiance while chios crystal oil adds bounce. Meanwhile, our superhero squalane provides crucial moisture while driving actives deeper into the skin, making them work harder.
Step Seven (AM): Protect With SPF
As signs of past sun exposure begin to show up on your skin, it’s even more important to protect yourself against further sun damage. Our Squalane + Zinc Sheer Mineral Sunscreen provides broad spectrum, SPF 30 using non-nano zinc oxide that melts into any skin tone for invisible protection. It also includes soothing water lily and hydrating squalane to keep your skin from drying out and becoming irritated in the sun.
Want to learn more about skincare by age? Check out our ultimate guide to the best skincare routine for your 20s, 30s, 40s, 50s and beyond.