Introducing Firm and Lift Dual Serum
You don’t have to work so hard to age beautifully — after 2 years and over forty iterations, our newest shake-to-activate formula has been perfected for all skin types to address age-specific concerns.
Meet the new Lift and Firm Dual Serum, a day or night, actives-packed formula that works to visibly lift areas prone to deep lines. Our first ever dual-phase serum activates with a simple shake and is designed as the future-forward solution to visibly firming and lifting skin. Innovative Hydralift™ Complex includes a powerful blend of ingredients to help reduce visible wrinkles and soothe skin, while Hyaluronic Acid boosts hydration, and Squalane increases the potency of the benefits. The result is an overall sculpted look and your best skin.
The Future-Forward Formula for Sculpted Skin
Firm and Lift Dual Serum blends two-phases of potent actives to visibly firm, lift, and sculpt skin in a single step.
- Visibly lifts areas prone to deep lines for a sculpted look
- Reduces visible wrinkles while soothing skin
- Increases look of elasticity
- Delivers a firmer, sculpted look over time
Actives-Packed Formula: Not a Drop is Wasted
Hydralift™ Complex is a powerful blend of clinically proven ingredients like Gravetye Giant and Ectoin to visibly firm and lift. High molecular weight Hyaluronic Acid supports hydration on the skins’ surface Sugarcane Squalane helps other active ingredients absorb into skin to increase overall benefits
This everyday serum fits easily into your daytime or nighttime skincare routine. Use after cleansing and before moisturizing for the best results. Shake well to activate. Massage one full dropper to face, neck, and décolletage morning and night.
- Shake the bottle for just a few seconds, then use one full dropper for your face, and a second dropper for your neck and décolletage.
- Apply from the center of your face outwards, smoothing the serum from the middle of the face towards the hairline, temples and outer jaw.
The Sculpted Skin Routine
Step 1: Wash With a Hydrating Cleanser
Our bestselling Amino Aloe Gentle Cleanser breaks down dirt, calms and soothes, and removes remnants of pore-clogging environmental debris for skin that feels clean, calm and refreshed.
Step 2: Use a Toner to Refine Pores
A loss of estrogen as you get older may cause a loss of collagen and elasticity, making pores appear larger even though you’re not as oily as you used to be. Prep skin for moisture using a toner that effectively addresses uneven texture without over stripping, such as our BHA Pore-Minimizing Toner.
Step 3: Nourish Your Delicate Undereye Area
The skin beneath our eyes is naturally more delicate than on the rest of our face. So it’s no surprise that the most pronounced signs of aging to appear in our 40’s often pop up around the eyes as your skin’s natural moisture levels decrease. Smooth and visibly lift undereye skin with our award-winning Marine Algae Eye Cream.
Step 4: Target Signs of Aging
This treatment step is crucial to target your specific skincare concerns with a product that penetrates deep down to improve skin’s overall appearance and texture. Our New Firm and Lift Dual Serum is clinically proven to improve the appearance of wrinkles and firmness. In fact, in a 28 day clinical study, 92% of participants agreed this product was immediately effective on fine lines and wrinkles and 100% experienced more sculpted facial features in 1 week. This proven-effective serum also includes Ectoin, which defends against damage caused by environmental aggressors and Bisabolol which soothes, reduces redness, and instantly comforts skin with this ingredient derived from wild chamomile.
Step 5: Deeply Moisturize
Day or night, follow your serum with our deeply nourishing Omega Repair Cream. This rich whipped cream is packed with omega fatty acids and ceramides—both of which are naturally found in your skin’s moisture barrier. These ingredients work together with acai berry sterols to replenish your skin’s natural protective layer. Our formula also includes hyaluronic acid to pull water into the skin, providing deep hydration while visibly plumping fine lines and wrinkles.
Let’s be clear: mature skin is beautiful skin. We earn our wrinkles through years of hard work, memorable life experiences, and service to others. So when we talk about anti-aging, we aren’t trying to erase those hard-won battle scars. Instead, we’re working against some of the skin’s natural processes that can result in less-than-healthy skin. The goal is to look and feel your personal best at every age, no matter how you choose to approach the visible signs of getting older.